Logo Design & Print Design

Esby & Soph is a fashion-forward kid’s apparel and accessories boutique. The client wanted a modern, edgy, kid-friendly logo that could be applicable to both boys and girls fashions. A slab-serif font combined with a curvy ampersand not only balances the masculine/feminine aspect, but also creates a clean and graphic logo that can be used over any background. Lines of varying widths and shades are used as a modern branding element to create harmony and balance.

The branding was incorporated across business cards, an 18″ x 24″ sign, and onto window decal signage on the Esby & Soph storefront.